Business Communication for Sustainability- MyAssignmenthelp.com

Question: Discuss about theBusiness Communicationfor Sustainability. Answer: Sustainability: The term sustainability can be defined as the study of the functions of the natural systems, remaining assorted and generating everything it requires for the ecology to stay in balance. It also concedes the fact that human civilization takes wherewithal of the contemporary way of life. Examples are many in the human history where civilizations have smashed their own environment that has in turn affected their chances of survival. Sustainability takes into consideration the ways people would live in accord surrounded by the natural world and sheltering it from any sort of destruction and damage. According to Pugh (2014), human beings are living in a world that is consumerist in nature along with being modern and largely urban existence, consuming resources in bigger amount every single day. People living in the urban region consume more power than those that are living in the rural areas. Sustainable living takes into account people who have been living in the urban regions, though there is requirement of improvement at every place. It has been anticipated that humans use around 40 per cent of the more resources every single year than they put back and that desires to modify. Sustainability and the sustainable expansion directs its focus on balancing the fine line between the needs that are competing in nature; the need for humans in moving forward economically and technologically. There is requirement of protection to the environments in which all the people live. As per Noorman and Uiterkamp (2014), sustainability has never been only about the environment, it also takes in the health factor within a society in ensuring that no life endures as a consequence of legislation of the environment, monitoring the effects of long-term actions on the humanity factor, inquiring questions on the ways it would be enhanced. Three Pillars of Sustainability: In the year 2005, the World Summit on the Social Enlargement recognized three of the main areas that throw in the important areas contributing to the philosophy and the social science of the development of sustainability. These pillars have been forming as the backbone of dealing with the significant areas that the world has been encountering. Economic Development: This is the problem proving that people diverge on the political ideologies on what are the things that are sound and what are not, affecting business, and jobs along with employability. It is mostly about the offering of incentives for the business and other organizations in adhering to the sustainability strategy beyond the regular legislative requisite. The market of demand and supply is commercial in nature with the contemporary life requiring resources every single day. However, as per Reisch et al., (2013), for the environments sake, it is required to keep things under control which sometimes become a paramount issue. Social Development: Awareness related to the health of people along with the protection of the legislation from the factors like pollution and other such detrimental business activities. In places like Europe, North America, and other developed areas, there have been strong checks and legislation programs positioned in ensuring the health and well-being is being sturdily secluded (Gray, Adams and Owen 2014). However, the current hot topic for many people at this very moment is the sustainable housing and the ways they can build the homes they live, built from the sustainable material. Lastly, the final elements the education factor, motivating people to take an active part in the sustainability of the environment, educating them about the effects of protection of the environment. Environmental Protection: Humans know the things they need in protecting their environment, whether by recycling, dropping on the power utilization by switching off the electronic diplomacy rather than making use of the standby, walking on short distances instead of using any means of transportation. Environmental protection is the last or the third pillar of the sustainability factor and the main concern for the humanitys future. It takes into account the ways technology strives in making the future greener. Sustainable Construction: Sustainability is the term that is being mostly talked about but is generally least understood. In the construction world, building has the ability in making key contributions to a future that is more sustainable for the planet (Garnett 2014). For instance, the OECD guesstimates that in developed countries buildings account for around forty per cent of the consumption of energy over their period of lifetime. The sustainable buildings are a major part in securing the viability related to social, economic and environmental factors. However, the urban population is being increasing at a greater rate, so there lies enough urgency in coming up with intelligent ideas optimizing the sustainable feat of the buildings people live and work in (Brandt et al., 2013). Building a Sustainable Future: Sustainable construction directs its aims towards meeting the regular needs for the working environment, housing and compromising on the capability of upcoming generations in meeting their own needs in the times to come. It integrates the components of efficiency in economy, environmental concert and social responsibility. Sustainable construction takes in issues like the buildings design and management, performance of the materials, processes and construction technology, long-term monitoring and efficiency of resource in buildings (Campbell-Arvai, Arvai and Kalof 2014). Target Issues for Sustainable Construction: To make the sustainable construction an easy affair, construction is easy to understand. Innovation and Transferability: Progress Projects must be demonstrating innovative method in sustainable expansion, pushing the practice cloak and investigating the corrective frontiers. Penetrating and discovering in trend-setting should be transportable to certain other range of applications. -Innovative concepts related to blueprint, material incorporation, and structure and system mechanism. -Development in the architecture discipline, design in landscape and environmental engineering along with civil. Ethical Standards and Social Inclusion: People Projects must align with the biggest ethical standards, endorsing during all the construction stages social inclusion and ensuring a positive influence on the community. -Observance to the ethical standards in all the project phases -Stakeholder participation taking in the users, neighborhood and the organizations that are non-governmental. Resource environmental Performance: Planet Projects must depict a rational use of the natural resources across the entire life cycle. Environmental concerns that are long term, pertaining to energy and material stock should be an incorporated part of the design. -Diminishing the ecological footprint and exploit the affirmative impact on the environment, declining of impairment and increasing the benefit effects. -Products that is resilient in nature, details of vigorous construction, smart interface of the building systems and the sound technology. Contextual and Aesthetic Impact: Place Projects must be conveying a highest standard of quality in architecture as a rampant form in the cultural appearance. With availability of space, form and artistic brunt of extreme importance, the expression of material of the design makes a positive and permanent involvement to human and cultural environment. Sustainable Food: Food has always been considered as an essential feature of life. Food have always formed the significant part in the identity of culture and playing a major part in the economy. Thereby, people have always been aware that the food they intake is a significant factor influencing their health, but the less well known fact is the impact fabricating and consuming food on the resources of the world. Nonetheless, the food that is being produced and consumed have important influence on the environment, for instance the greenhouse gas emissions, using land and the resources of water, pollution and the impact of the chemical products (Kibert 2016). There is existence of diverse views as to the things that compose the food system that is sustainable in nature. Sustainability entails the resource use at certain rates that do not surpass the Earths capacity to alter them. For food, the sustainable part might be witnessed as encircling the variety of issues like food supply security, safety, health and quality along with the sustainability factor of the environment with issues like change in the climate, quality related to water and soil. However, in the recent times, the system of food production compromises the Earths aptitude to manufacture food in the near future (Zhang et al,. 2014). In many parts of the world, production of food is exceeding the limits of the environment or is nearly there in doing the same. Change in the use of land and degradation of the same along with reliance on the energy of fossil takes in about one-fourth of the Greenhouse Gas emissions. Agriculture along with fisheries is the biggest driver in the loss of biodiversity, extraction of water through the irrigation exceeding the resource replacement. The food system is highly intricate and is generally being driven by the cultural and economical factors. Better indulgent of these factors and the ways they interrelate could assist in improving of the public policies. In recent times, there has been enormous rise in the prices of the food. FAO have categorized the current time as the new period witnessing rise in food prices along with expansion of hunger. Supplies of food are in tightening situation with lands becoming the most sought-after commodity where the world is making a shift from the age of abundance in food to the one that of insufficiency. Reference: Bansal, P. and Song, H.C., 2016, January. One but Not the Same: The Distinctiveness of Corporate Responsibility and Sustainability. InAcademy of Management Proceedings(Vol. 2016, No. 1, p. 15022). Academy of Management. Brandt, P., Ernst, A., Gralla, F., Luederitz, C., Lang, D.J., Newig, J., Reinert, F., Abson, D.J. and von Wehrden, H., 2013. A review of transdisciplinary research in sustainability science.Ecological Economics,92, pp.1-15. Campbell-Arvai, V., Arvai, J. and Kalof, L., 2014. Motivating sustainable food choices: The role of nudges, value orientation, and information provision.Environment and Behavior,46(4), pp.453-475. Garnett, T., 2014. Three perspectives on sustainable food security: efficiency, demand restraint, food system transformation. What role for life cycle assessment?.Journal of Cleaner Production,73, pp.10-18. Gray, R., Adams, C. and Owen, D., 2014.Accountability, social responsibility and sustainability: Accounting for society and the environment. Pearson Higher Ed. Kibert, C.J., 2016.Sustainable construction: green building design and delivery. John Wiley Sons. Noorman, K.J. and Uiterkamp, T.S., 2014.Green households: domestic consumers, the environment and sustainability. Routledge. Pugh, C., 2014.Sustainability the Environment and Urbanisation. Routledge. Reisch, L., Eberle, U. and Lorek, S., 2013. Sustainable food consumption: an overview of contemporary issues and policies.Sustainability: Science, Practice, Policy,9(2). Zhang, Z., Provis, J.L., Reid, A. and Wang, H., 2014. Geopolymer foam concrete: an emerging material for sustainable construction.Construction and Building Materials,56, pp.113-127.