'Feasibility Study Proposal Example\r'

'Business proposal for Al Bustan sell Facility (ARF) Prepared By: Dr. Munir Hourani Introduction Al Bustan Retail Facility (ARF) Business Proposal testament define broad city-wide goals for sustainable development into focused, actionable, subject field-specific strategies to cover the vitality of the central area of Abu Dhabi city and change us to achieve our community vision Abu Dhabi 2030. The mean process entrust place an emphasis on ways to promote and improve mixed uses and bore future concept of a sell facility, service-oriented and affordable, passage and parking lotment, and the quality and capacity of public infrastructure.Our heart is to identify, understand, and address current strengths and barriers to the creation of virginborn futuristic sell facility development. At the same sequence we need to make the hard decisions necessary to ease the continued evolution and maturation of this vital and ever-changing mixed use (ARF) facility. We will hire va ry sell consultant to helper produce and run this study and put it in force. feasibility field of view Methodology Our contain will serve the objectives by addressing the future sell food marketplaceing concepts through utilizing and analyse of the following trends: 1.Successful in international sell trends and sell trends to attract the ‘new consumer. 2. Creating new retention (Future Stores) designs and concepts to learn consumers and drive profits. 3. Utilizing the latest in-store technology platforms to effectively create, manage and measure the in-store shopper experience. 4. Harnessing the power of innovative multichannel solutions to engage with new customers and profit the shopper experience 5. Maximizing the electromotive force of friendly media to engage with the new consumer 6.Future Branding: Connecting your brand with todays consumer 7. pleasant with the regional consumer: Successfully introducing customer loyalty schemes to increase repeat custo m, brand visibility and profitability 8. Capitalizing on the soaring product of the grocery and FMCG market in the Middle East. Retail Feasibility Analysis A retail market analysis will help to determine strengths, gaps and opportunities for retail development and retention of ARF. position in mind the following feasibility apprehensiveness: Abu Dhabi downtown is home to one of the nigh self-propelling small downtowns in the UAE. ARF is one of the centerpiece of the community from a retail, eat, and entertainment perspective and widely regarded as one of the most supremacyful mixed-use area. The ARF vicinity provides a variety of office, residential, cultural, retail, and institutional uses and is the undisputed center of new Abu Dhabi. * Over the past several years, the retail climate in Abu Dhabi has evolved. Major retail developments, traditional retail competitors and malls have added worthy competitors to downtown Abu Dhabi. Retail business has benefitted from the cl imate dominating Abu Dhabi island ( humid and hot ) most of the years round, to create the culture of shopping and socialize in indoor areas. * Downtown Abu Dhabi is now at a crossroads of development. The community has enjoyed marked success since the boom of 1990s and does not wish to persist on those accomplishments. The recent recession has â€Å"complicated” the market forces at work in the country, resulting in store closures, reduced profits, and traditional retail churn.In Abu Dhabi all of this is calamity at the same time that retail and dining destinations have expanded out of the traditional retail business. * As you know Abu Dhabi now is on the leaflet of a new downtown master throw process that will provide detailed analysis of downtown and provide the chance to share this aforethought(ip) community expansion. Scope of Work We will be working on the following subjects or tasks to carry through the Objectives of the study. The Scope of work will be confine to the following: 1. Review and understanding of anterior Abu Dhabi retail market. 2.Overview of local anesthetic and ARF vicinity retail capacity including: * grocery store definition * Market segmentation and demographic analysis 3. Analyze the existing retail mix and growth for the ARF, and the assessment of visitor versus local affair. 4. Identify potential retail voids in the ARF area. 5. recommendations to capture retail market opportunities, and reinforce customer base. 6. Marketing recommendations: to develop a series of new retail brand storage allocation (Franchises), marketing, business retention, and recruitment recommendations for ARF. Specific Deliverables: 1. Review of front Abu Dhabi retail market Report. . Local and ARF vicinity retail capacity Report. 3. The assessment of visitor versus local traffic Report. 4. Identify potential retail voids in the ARF area Report. 5. Marketing Recommendations and new retail brand Recommendation Report. 6. Al Bustan Retail F acility (ARF) Feasibility Study Final Report; detailing the results of the tasks mentioned above, overly including an administrator Summary of major findings. 7. An annotated presentation for sharing findings easy with stakeholders. Project Phases Phase 1: Review of prior Abu Dhabi retail market task, and Local and ARF vicinity retail capacity task.This phase will end with legal transfer of the mentioned tasks Reports. Phase 2: The assessment of visitor versus local traffic task. Identify potential retail voids in the ARF area task, nd Marketing Recommendations task. This phase will end with delivery of the mentioned tasks Reports. Phase 3: Feasibility Study Final Report; detailing the results of the tasks mentioned above, also including an Executive Summary of major findings. Project period This study will need 90 geezerhood for the purpose of executing all Business Proposal objectives.\r\n'