Database Management Systems Paper

Database Management Systems Paper Jarvis Jenkins DBM/310 6-16-2010 Shane Milazzo Database Management Systems Paper Kroger is a federation that strives on the blood line strategy of Customer maiden and they do plenty of things to wad guests into their workshops. One major survival of the fittest they pay customers is the use of a Kroger summation identity notification which gives them savings on items throughout the store. The virtually important break dance of the Kroger Plus card serving its procedure for the company is that customers argon given a form to necessitate out with their Kroger Plus card that has their information on it. Those forms ar then mail-clad to a corporate facility which links the customers complete information to the corresponding card number inside a infobase. This Kroger Plus card is how customers are tracked. Kroger recently make a changed in 2008, they were previously use Microsoft Access as their primary dat abase of storage. They begin in 2007 starting signal to deepen thing over from the Microsoft Access database to a SQL (Structured oppugn Language) Environment. The top side to moving to this type of database was the it would back itself up on a weekly basis, it would run a separate environs from front-end nett forms and was scalable to size needs.

It would also offer Kroger divisions a more than friendly and efficient process as intimately as eliminating web postings of regulate status and changed forms. Kroger felt this change was something overmuch needed with the growing number of customers and the amoun t of customer they arouse using something t! hey refer to as the Kroger Plus Card. The data tranquil from the use of their Kroger Plus Card is managed exclusively by The Kroger Co. to abide by faithful customers with special check lane rewards and to give coupons as well as provide mailings in agreement with shop habits. The data is also used to alter store layout and the products offered to advance customers shopping encounter at Kroger. Another advise that being entered into this...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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